Select an existing conglomerate corporation (different than the one you use for the Week 6 Assignment for ex : Walt Disney Company & American Broadcasting Company merger – this is often cited as a prime example of a conglomerate merger. … eBay & PayPal merger – in 2002, eBay bought PayPal, providing it with a streamlined payment process for its goods).
Your project should elucidate the corporate strategy of that selected conglomerate and also make recommendations as to how they might restructure the organization (ie. create a new corporate strategy) to take advantage of better financial or strategic fit- or greater synergies.
Explore a variety of the elements of corporate strategy covered in this course (such as mergers, acquisitions, alliances, etc.).
You are also required to research back 15-20 years in the history of this Conglomerate Company and talk about how the corporate strategy has changed/evolved.
This project requires independent research on your part.
Your final written report should follow APA format and be at least 12 pages in length, not including title or reference pages. A minimum of six scholarly resources (not including textbook) must be utilized to support your ideas.
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