University of bedfordshire business school shr039-6 operations and


University of Bedfordshire Business School
Operations and Project Management

Assignment 1 Briefing

You will be required to undertake a case study and complete a case analysis report. This can be based on operations of your current workplace or any other organisation known to you. You need to discuss with your tutor to agree upon a suitable case / topic.


Assessment Title

Operations Management   Report


Unit Title

Operations and Project   Management


Unit Code


Number of Credits



Assessment Weighting   (%)



Issue Date

August 25th, 2017


Submission Deadline

Thursday October 12th, 2017 @ 11:59hrs


Procedure for/where to   submit work (including file name format for TurnItIn   where applicable)

You MUST submit   digital copy electronically on BREO Turn-it-in. The following file naming format should be used for submission:

Assignment   1_Operations Strategy_ Student Name   _Student ID Number


Expected Return Date

Two weeks after   submission


Description   of Assessment Task

You need to choose one global operations management case for your individual report from companies such as Apple, Oman Air, Samsung, Google or any company of your choice. You will discuss this further with your tutor before finalising the topic. Critical analysis of the case will help you to answer the following operations management questions:


Q1. Identify   three important Operation Management (OM)

decision areas (e.g.   quality, inventory management, layout or process design etc.) in your chosen case company. Critically   analyse the present activities of the firm on the chosen OM decision areas and suggest   ways to improve performance (1,250 words).


Q2. Evaluate the strengths and weakness of the   company in

such a way to show how both can be synergistically

exploited to improve the performance (500 words)

Note: Introduction and conclusion should be 250 words.

You will be required to undertake a case study and complete a case analysis report. This can be based on operations of your current or previous workplace or any other organisation known to you. You need to discuss and confirm with your tutor to agree upon a suitable case. The report will be 2,000   words in length (not including references and   appendices). It should include answers to all the case questions (given above) and must make use of relevant unit concepts on the aspect covered. Your first submission is the final.


Unit Learning Outcomes   assessed:

Demonstrate an in-depth knowledge and critical appreciation of Operations Management for various planning and decisions within organisations.

Effectively determine how Operations Management can support the corporate strategic plan of an organisation, improve performance and implement change to achieve competitive advantage.



MS Word


Resources/Support   Available

Class discussion to clarify Assignment; In-class review

Unit resources on BREO;


Assessment Criteria

See composition of   marks for Assignment-1, overleaf.


Details of how   feedback will be provided

2Q and feedback given   on-line through Turn-It-In and marked assessment criteria   marking grid.


Referral Assignment

Your referral   assignment will require you to discuss and critically analyse operations   management issues and operations strategy based on another organisation (discussed and confirmed by your tutor).


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