Problem 16.6 In television’s early years, most commercials were 60 seconds long. Now, however, commercials can be any length. The objective of commercials remains the same – to have as many viewers as possible remembering the product in a favorable way and eventually buy it. In an experiment to determine how the length of a commercial is related to people’s memory of it, 60 randomly selected people were asked to watch a 1-hour television program. In the middle of the show, a commercial advertising a brand of toothpaste appeared. Some viewers watched a commercial that lasted 20 seconds, others watched one that lasted 24 seconds, 28 seconds,…, 60 seconds. The essential content of the commercial was the same. After the show, each person was given a test to measure how much he or she remembered about the product. The commercial times and test scores (on a 30 point test) were recorded and are listed below. Test Length Type 24 52 1 20 40 2 16 36 2 11 28 1 10 44 3 4 16 1 24 48 1 18 52 2 16 60 3 15 44 2 14 36 1 15 44 2 24 60 3 10 24 3 1 32 1 8 40 3 9 24 1 0 32 3 17 52 2 9 36 3 26 60 2 28 56 1 15 20 1 8 40 3 2 48 1 0 20 2 11 24 3 8 36 3 24 60 1 10 44 1 15 52 2 7 28 3 26 56 1 11 20 3 18 52 2 16 16 2 8 20 3 12 40 1 10 16 3 14 44 1 19 32 2 8 20 3 11 56 3 24 56 1 15 60 2 9 24 3 18 48 2 14 16 2 14 32 1 11 16 3 15 40 2 11 24 3 27 36 2 5 28 3 17 56 2 8 32 1 15 28 1 8 48 1 24 28 2 21 48 2 A. Draw a scatter diagram of the data to determine whether a linear model appears to be appropriate. B. Determine the least squares line. C. Interpret the coefficients.
Problem 16.28 (continued in conjunction with problem 16.6) Refer to Exercise 16.6 above A. What is the standard deviation error of estimate? Interpret its value.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more