Read the article : The Optimal Marketing Mix? Let Your Target Audience Decide! (think2grow.com)
The topic this week is RESEARCH! To be effective in communicating with an organization’s publics, we must be constantly listening and scanning the environment for information. This is key, especially when it comes to listening to your target audience.
Now that you have selected Comcast as a company for your final project, read this article and write, in a couple of sentences, for each area explaining how your selected company (Comcast) assess some typical attributes to define its target market. Do your best and at the end of the semester, once you have completed your final project, we will circle back and see how your initial research from this discussion post compares to your final project.
The fun aspect of research is that it doesn’t lie, and if used correctly and collected correctly, can tell a great story and provide some remarkable data for a variety of different projects.
For this week’s discussion post, you may not be able to provide specific details for each of the following attributes. If this occurs, discuss what you hope to find when conducting your research. Be creative – think outside the box! Don’t settle for the first answer you come across – this is why research is so important and can be quite eye-opening. Research is many times like Pandora’s box – one idea leads to another and another…
Read the article and discuss in a couple of sentences for each area explaining how your selected company/organization assess some typical attributes to define its target market. REMEMBER to cite your work in APA style No Page Count requirement
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