Chapter 6: Marketing Materials

1. Create your business’s marketing materials. There are five required marketing items, but your business may also need additional materials. Remember, these materials are the ‘face and first impression’ of your business to your potential customers- it should look as professional as possible!

NOTE: (Links to an external site.) is a great website that allows you to create all of your materials in one site.

Required materials:

  1. Business Card
  2. Brochure or menu ( depending on type of business) Brochure tri-fold template available on the Internet.
  3. Sign
  4. Flyer and/or coupons
  5. Customer Receipt or Invoice

In addition to the required items above, you may want to include other marketing materials that apply to your business. Such as:

  • Social Media: Facebook, Instagram, LinkedIn, Twitter
  • T-shirt
  • Appointment card
  • Magazine insert
  • Retail bags
  • Gift Certificate

Important: These components are a critical aspect to your business, therefore, are to be included in your business plan Appendix. See the Grading Rubric for Appendix business plan criteria.


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