Review the memo from the CMO of the organization in the course scenario and write a short report on the role of marketing in creating and sustaining a brand. You will also explain the benefits of customer loyalty to the brand.
Specifically, address the following criteria:
Explain the role of the four Ps of marketing in creating and sustaining brand.
Explain the benefits of customer loyalty to the brand.
Submit a 2- to 3-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins.
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