Trek bicycles case questions | Marketing homework help


Key Objectives:

  • Gain insight into an organization’s international strategy and understand how the business environment influences the firm’s decision about mode of entry in operations in an international market.
  • Understand how organizations evolve with respect to their mode of operations .
  • Appreciate the different corporate strategies that organizations use at the international level to operate, coordinate, and control subsidiaries.
  • Assess the effectiveness of strategies of low cost and differentiation used by organizations to compete in the industry.
  • Understand the approach used in adopting innovative products and making specific value offerings.


1. Should Trek have entered the Indian market alone, or was a partner required? What type of partnerships could the company have considered? Was Trek justified in entering the kind of partnership it did? 

2. Was Trek justified in setting up its subsidiary in India in 2017? 

3. Elaborate, with illustration, the corporate strategy being followed by Trek. Is it justified? What were other possible options?

4. What are some of the decisions that Trek made to support its corporate strategy? 

5. What are some of the strategic decisions that Trek made to compete in the global market? 

6. What steps should Trek take to increase the adoption of its bicycles? 

7. What should Trek do to expand its presence in India?

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more