TREK BICYCLES: JUST A NAME OR A SUMMATION OF VALUES?
1. Should Trek have entered the Indian market alone, or was a partner required? What type of partnerships could the company have considered? Was Trek justified in entering the kind of partnership it did?
2. Was Trek justified in setting up its subsidiary in India in 2017?
3. Elaborate, with illustration, the corporate strategy being followed by Trek. Is it justified? What were other possible options?
4. What are some of the decisions that Trek made to support its corporate strategy?
5. What are some of the strategic decisions that Trek made to compete in the global market?
6. What steps should Trek take to increase the adoption of its bicycles?
7. What should Trek do to expand its presence in India?
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