Project 3 asia division business unit strategy – phase 3



In this project, you will complete Phase 3 of the Asia Division Business Unit Strategy Management Plan. Drawing from the course material, you will

  • Use the course material through week 7 and your research to complete Phase 3 of the Asia Division Business Unit Strategy Management Plan.
  • Learn and apply concepts concerning human resources. You will also write an Executive Summary.

Skill Building:

You are also completing this project to help develop critical thinking and develop part of a management plan. 

You will be required to research the cosmetic industry as a continuation of Project 1.  Do not take the research lightly as you are required to do significant research to answer the requirements of the project.

Skills:  Research, Critical Thinking, Write a Management Plan 

Outcome Met by Completing This Assignment

  • employ effective planning processes to develop strategies, goals, and objectives in order to enhance performance and sustainability
  • organize human, physical, and financial resources for the effective and efficient attainment of organizational goals
  • demonstrate leadership skills by communicating a shared vision, motivating and empowering others, and creating a culture of ethical decision-making and innovation
  • develop measures and assess outcomes against plans and standards to improve organizational effectiveness

The Executive Director for the new Asia Division, has been asked by Max Barney to put together, and present in a memo to him, a business unit strategy that will be a guide for the next year as the new division moves forward. The Executive Director will be working with the consulting group over the next 5 weeks and they will assist with putting together this plan.  The final plan will be laid out as outlined below and developed in three phases.

You have successfully completed Phase I and Phase II and it is now time to complete Phase III. In the third phase, Section I and Section VII will be completed.

Section I – Executive Summary

Section II – Goals and Objectives

Section III – Competitive Analysis

Section IV – Description of Organizational Structure and Culture

Section V – Breakdown of Product and Services

Section VI – Communications Plan

Section VII – Human Resources Plan

A Business Unit Strategy will provide the organization an opportunity to explain the goals and objectives of the new division and help with the development of the strategy to achieve them.  The plan will allow the company to gain insight into the current status of the industry it is venturing into using internal and external analysis tools, and then use this analysis to design its division’s business environment.  In addition, the plan will be used to form the team that will bring the vision for this division to reality.

Instructions for completing Phase III of the Business Unit Strategy

These two sections will finalize the Business Unit Strategy the group from GoTo has been assisting the Executive Director with, and should now be tied together as a single document.

Incorporate all three phases into a single paper for deliver.  You will need the Biotech Company Profile to complete the analysis. 

Step 1:  Human Resource Plan

A human resource plan will allow the director of the new Asia division to identify the future human resource needs for the organization.  The director has asked the GoTo Consulting group to evaluate the product line identified and conduct market analysis to determine possible man power needs for the product manufacturing and all management and supervisory roles (to include all levels of management).  The management levels should have been identified in the Description of Organizational Structure and Culture section of this strategy, but the resource needs in manufacturing will need to be considered.  Remember the only person currently hired for the new facility is the Director so there will need to be Assistant Division Directors (ADD) for the other areas identified in the Structure such as Marketing, R&D, Sales, etc.  Each of the ADD’s will need to have staff as well; you will need to identify how each ADD will be provided staff.  Will they identify and interview themselves or will HR be a part of the hiring process.  The Organizational Chart is also a part of the HR plan so ensure it is also placed in this section for reference. 

Training is a key to retention in business today; employees like to feel they are important to the organization and investment in their competencies shows commitment to them.  So, consider what the new division will need to do to ensure they are keeping the best talent they find. 

Evaluation is another way organizations can show their commitment to employees.  How will the new division conduct employee evaluations based on what is common in the area that the GoTo group identified?  This will require a level of research in common HR practices in that region.

The group needs to remember that this is a brand new division that will be selling products that Biotech currently is not involved in so all aspects of business will need to be considered such as marketing, etc.  Remember there is no perfect HR Plan, just plans that work and plans that do not.  Good plans consider the employee and the culture around them just as important as the organization itself.

Step 2:  Phase I and Phase II

  • Tie all sections from Phase I – Phase III into a single document using the feedback from Phase 1 and Phase 2 to make updates. What this means is that you will:
    • Physically combine the three documents;
    • Integrate feedback given and updates you believe are necessary (you may not have feedback from Project at this point but you will have feedback for Project 1;
    • Remove the introductions used for Project 1 and Project 2;
    • Ensure there are smooth transitions from one section to another;
    • Add any additional information or research that you have come across since writing Project 1.

Step 3:  Executive Summary

The Executive Summary will be the first section of the paper but should be written last since it will highlight what is intended for discussion in the rest of the strategy.  A good executive summary is compelling. It reveals the company’s mission statement, along with a short description of the products Biotech will provide at the launch of the new division. It is also necessary to briefly explain why Biotech is starting the new division and include details about Biotech’s experience related to the industry the company is entering.

Step 4:  Review the Paper 

Read the paper to ensure all required elements are present.  Use the grading rubric to ensure that you gain the most points possible for this assignment. 

Proofread the paper for spelling and grammatical issues, and third person writing. 

  • Read the paper aloud as a first measure;
  • Use the spell and grammar check in Word as a second measure;
  • Have someone who has excellent English skills proof the paper;
  • Consider submitting the memo to the Effective Writing Center (EWC).  The EWC will provide 4-6 areas that may need improvement.

Step 5:  Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student’s final product and therefore ready for grading by the instructor.  It is incumbent upon the student to verify the assignment is the correct submission.  No exceptions will be considered by the instructor).

How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is single-spaced, with double spaces between paragraphs.  Use 12-point font.  The final product will be 6-8 pages in length excluding the title page and reference page.  Write clearly and concisely.

Completing the Project

In order to complete this project, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write.  Also,

  • Read the grading rubric for the project.  Use the grading rubric while completing the project to ensure all requirements are met that will lead to the highest possible grade.  
  • Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link:
  • Contractions are not used in business writing, so do not use them.  
  • Paraphrase and do not use direct quotation marks.  Paraphrase means you do not use more than four consecutive words from a source document.  Instead, put a passage from a source document into your own words and attribute the passage to the source document.  Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above.  Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.   
  • Provide the page or paragraph number (required) when using in-text citations.  If using the eBook, use Lumen Candela followed by the Section title and paragraph number.
  • You are expected to use the case scenario, Biotech Company Profile, and weekly course material to develop the analysis and support the reasoning.   The expectation is that you provide a robust use of the course material and demonstrate thorough research of the cosmetic industry.  The only external source material used is in relation to the research on the cosmetic industry.  Material used from a source document must be cited and referenced.  A reference within a reference list cannot exist without an associated in-text citation and vice versa. 
  •  Use a wide array of the course reading as well as sources from your research.  The research should focus on information related to the cosmetic industry.
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