Marketing Question

Learning Goal: I’m working on a marketing writing question and need an explanation and answer to help me learn.


This week’s case focuses on Starbucks, a global brand with high consumer awareness. Refer to the instructions in the Syllabus & Course Info section of ulearn in order to access and read this case on the Harvard Business Publishing website.

For the purposes of this case, please stick within the confines of the information contained in the case study. In the context of this case, Starbucks is experiencing some challenges. One of the main purposes of a case study is to place yourself within the role of leader. In business and life, we face the challenges of uncertain information.

Use your marketing skills, research, and experience to make THREE strategic recommendations for Starbucks based on information in the case. Label them 1a, 1b, and 1c in your response. Be as specific as possible. For example, if one of your recommendations is that Starbucks should create a drink for kids, don’t just say that Starbucks should create a drink for kids. Instead, talk about why you feel Starbucks would benefit from such a strategy. Possibly even include information on another company that successfully executed such a strategy .

Given the information in the case and marketing best practices, what ONE THING should Starbucks change in order to achieve continued success? (Again… use the perspective of the time period and specific information in the case… not current information.

What are THREE competitive threats should Starbucks position against? (For this question, feel free to use just the case information or also current information.)

Your submission should be at least five full double-spaced pages in length but no more than seven pages. Include cited sources to support your analysis. To help inform your thinking you can refer to the Case Analysis Template (.docx). Case Analysis Template (.docx). – Alternative Formats But please DO NOT submit the information from the template. Instead just ANSWER THE THREE ABOVE QUESTIONS and number your responses accordingly.

DO NOT COPY ANYTHING. Parapharase ideas and credit your sources, both with in-text citations and references at the end of the paper.

Submit your completed case analysis by Sunday at 11:59 PM ET.

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