Marketing Question

Learning Goal: I’m working on a marketing writing question and need an explanation and answer to help me learn.

DO NOT SUBMIT THE TEMPLATE MATERIAL from the case… JUST THE ANSWERS TO THE BELOW QUESTIONS!

This week’s case focuses on Starbucks, a global brand with high consumer awareness. Refer to the instructions in the Syllabus & Course Info section of ulearn in order to access and read this case on the Harvard Business Publishing website.

For the purposes of this case, please stick within the confines of the information contained in the case study. In the context of this case, Starbucks is experiencing some challenges. One of the main purposes of a case study is to place yourself within the role of leader. In business and life, we face the challenges of uncertain information.

Use your marketing skills, research, and experience to make THREE strategic recommendations for Starbucks based on information in the case. Label them 1a, 1b, and 1c in your response. Be as specific as possible. For example, if one of your recommendations is that Starbucks should create a drink for kids, don’t just say that Starbucks should create a drink for kids. Instead, talk about why you feel Starbucks would benefit from such a strategy. Possibly even include information on another company that successfully executed such a strategy .

Given the information in the case and marketing best practices, what ONE THING should Starbucks change in order to achieve continued success? (Again… use the perspective of the time period and specific information in the case… not current information.

What are THREE competitive threats should Starbucks position against? (For this question, feel free to use just the case information or also current information.)

Your submission should be at least five full double-spaced pages in length but no more than seven pages. Include cited sources to support your analysis. To help inform your thinking you can refer to the Case Analysis Template (.docx). Case Analysis Template (.docx). – Alternative Formats But please DO NOT submit the information from the template. Instead just ANSWER THE THREE ABOVE QUESTIONS and number your responses accordingly.

DO NOT COPY ANYTHING. Parapharase ideas and credit your sources, both with in-text citations and references at the end of the paper.

Submit your completed case analysis by Sunday at 11:59 PM ET.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more